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Privacy Policy

Last updated: March 2026

1. Data Controller

Prime Batteries Technology S.R.L., registered in Romania, is the data controller responsible for processing your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Romanian data protection legislation.

2. Data We Collect

We may collect the following categories of personal data:

  • Contact information: name, email address, phone number, and company name when you submit a contact form or inquiry.
  • Technical data: IP address, browser type and version, operating system, and other technology on the devices you use to access this website.
  • Usage data: information about how you use our website, including pages visited, time spent, and navigation patterns.

3. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Consent: when you voluntarily submit your data through our contact forms or subscribe to communications.
  • Legitimate interest: to improve our website, products, and services, and to ensure the security of our digital infrastructure.
  • Contractual necessity: to respond to your inquiries and provide requested information about our products and services.

4. How We Use Your Data

Your personal data is used to:

  • Respond to your inquiries and provide customer support.
  • Send you information about our products and services that you have requested.
  • Improve our website and user experience.
  • Comply with legal obligations and protect our legitimate interests.

5. Data Sharing

We do not sell your personal data to third parties. We may share your data with trusted service providers who assist us in operating our website and conducting our business, subject to appropriate data processing agreements. These providers are contractually obligated to protect your data and use it only for the purposes we specify.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Contact form submissions are retained for a maximum of 24 months unless a longer retention period is required for ongoing business relationships or legal obligations.

7. Your Rights Under GDPR

As a data subject, you have the following rights under the General Data Protection Regulation:

  • Right of access: request a copy of the personal data we hold about you.
  • Right to rectification: request correction of inaccurate or incomplete data.
  • Right to erasure: request deletion of your personal data under certain circumstances.
  • Right to restrict processing: request limitation of processing of your personal data.
  • Right to data portability: receive your data in a structured, commonly used format.
  • Right to object: object to processing based on legitimate interests.
  • Right to withdraw consent: withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at contact@primebatteries.com.

8. Cookies and Similar Technologies

This website uses cookies and similar technologies to operate, remember your preferences, and — only with your consent — measure how the site is used. You can change your choices at any time using the "Cookie Preferences" link in the footer.

Necessary cookies

Loaded automatically because they are required for core functionality. They do not track you across sites and cannot be turned off.

  • prime-batteries-locale (localStorage) — remembers your language preference (EN / RO).
  • prime-batteries-cookie-consent (localStorage) — stores your cookie choices for up to 6 months so we do not ask again on every visit.

Analytics cookies

Loaded only after you give consent. They help us understand aggregate usage so we can improve the site. We do not sell personal data and we do not use these tools for advertising.

  • Google Analytics 4 (Google Ireland Limited) — cookies _ga, _ga_*; retention up to 2 years; data may be transferred to Google servers in the United States under EU Standard Contractual Clauses.
  • Microsoft Clarity (Microsoft Corporation) — cookies _clck, _clsk, MUID; retention up to 1 year; provides aggregated heatmaps and session replays with input fields masked.

Until you accept analytics cookies, Google Analytics is initialised in "denied" mode under Google Consent Mode v2 (no analytics storage, no advertising signals) and Microsoft Clarity is not loaded at all.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Supervisory Authority

If you believe that your data protection rights have been violated, you have the right to lodge a complaint with the Romanian National Supervisory Authority for Personal Data Processing (ANSPDCP) at dataprotection.ro.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

12. Contact Information

For any questions regarding this Privacy Policy or our data processing practices, please contact us at:

Prime Batteries Technology S.R.L.
Email: contact@primebatteries.com